Healthcare.gov
People don't 'like' insurance
This key insight guided me through the redesign of a feature that failed to align with how people shop for a product they hope they'll never need.
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My Design Thinking: A Brief Philosophy
I believe design creates clarity. Design simplifies, creates structure, reveals relationships and patterns, guides actions, and more.
I use this short list of non-mutually exclusive principles to guide my design thinking. Like the best parts of what we practice each day as designers, it is provisional, adaptable, and changes as new evidence appears.
- People hire software to do a job.
- Incentives vary.
- Value of information is ephemeral.
- Context matters.
People choose a product/service to help them do a job, but their reasons for doing so are rarely the same. Meet them where they are with information that drives them toward their desired outcome.
Stories of Impact
